Having built itself a loyal (some say cult-like) fanbase over the past decade and a half, Tesla now has the highest retention rate in the automotive industry, estimated to be at a sky-high 87%. High retention is a goal that most automakers spend their days chasing. In the past, people were more likely to stick to one car brand for life, but the modern market has made achieving brand loyalty more difficult, as people have a higher number of options and an increased ability to shop around thanks to the internet. So what exactly is the secret behind Tesla’s high retention rate? Here are a few reasons why Tesla owners keep coming back for more.
Range anxiety is one of the biggest issues consumers face when considering the purchase of an electric vehicle, especially for frequent long-distance drivers or people who live in areas where charging infrastructure is still not optimal.
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