The name of the game in the auto industry is global expansion, but the American automakers have had a rough go on that front in recent years. They've all but entirely retreated from Europe, they're smaller than ever in Latin America, and more existentially, they're getting hammered in China by newer, better homegrown competition.
Ford CEO Jim Farley seems to get it: without a future lineup of affordable, profitable electric vehicles, his company's destiny is probably just being a maker of gas-powered trucks in North America. It's the difference between being the Ford Motor Company, a global titan, and being, well... maybe John Deere with leather seats.
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