The new 2024 Lexus GX has been making waves in the automotive industry, and for good reason. It's a luxurious, capable SUV that's packed with features and technology. However, one thing that's been particularly notable about the GX is how quickly the dealer over MSRP premiums have disappeared. It's almost as if they vanished into thin air, much like a roadrunner in the Arizona heat.
So, what's behind this phenomenon? Well, there are a few factors at play. For one, the market for new cars has been incredibly competitive lately. With so many great options out there, it's no surprise that dealers are having a hard time charging a premium for the GX. Additionally, the GX is a relatively niche vehicle. It's not a mass-market SUV like the Toyota Highlander or the Ford Explorer. As such, it may not have the same broad appeal that those vehicles do.
