The decision whether or not to go electric is a big one for buyers. But for automakers, the decision assumes epic proportions. Make the wrong move, or do it at the wrong time, and you risk losing billions of dollars.
Ford and GM have already committed billions to the EV cause but are both turning down the wattage on their electrification plans having realized that buyers just aren’t interested. Instead, the Detroit firms are going back to what they, and their customers, know and love: big, combustion-powered trucks.
Read Article