Chinese car manufacturer BYD is aiming to be seen as the leading tech brand of the car industry and considered alongside the major brands within half a decade, according to senior vice president Stella Li.
“Five years from now we would like consumers to view BYD as like one of the European brands, and when they think about BYD they think about it as more like the Apple of the automotive industry,” she told Auto Express. “We want people to feel like we are a European company and an established manufacturer here.”
Read Article