2024 marks the 20th anniversary of the V-Series and its impact is far greater than sales alone. During a press conference last week, Cadillac officials revealed the V-Series is a conquest king that introduces new people to the brand.
In particular, some V-Series models have a conquest rate of up to 80%. That’s an impressive figure, but it’s only part of what makes V-Series so important as these customers often go onto buy multiple vehicles. It also goes without saying the performance line helps to elevate the brand as well as appeal to enthusiasts.
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