The average transaction price (ATP) for a new vehicle in the U.S. has soared over the last decade from around $32,000 to almost $50,000 but, fortunately, there has been a little bit of reprieve for consumers in recent months.
Data from Kelley Blue Book reveals that the ATP for a new vehicle in the U.S. was $48,401 in July. This is slightly lower than the ATP of $48,424 from June and down $106 from July last year. They have also dropped by 3.1% from the peak of $49,929 recorded in December 2022.
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