When talking about generational preferences, most people tend to think of pop culture: music, movies, and clothes. However, age is also a highly relevant category when looking at people’s favorite vehicles. Lifestyle factors that influence a prospective buyer’s choice of vehicle, such as having young children, are closely tied to a specific age group. While it is commonly accepted wisdom that SUVs are the most popular car segment in the US, one generation is surprisingly bucking the trend by indicating a preference for the humble sedan, a category that’s often labeled as in danger of extinction. Let’s explore each generation’s automotive preferences and the driving factors behind them.
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