The automotive industry is no stranger to evolution, but the latest move from Nissan and its luxury arm, Infiniti, signals a significant shift to stay afloat in an increasingly challenging market. Struggling with declining sales, bloated inventories, and razor-thin profitability, both brands are now exploring co-location strategies, allowing dealerships to house Nissan and Infiniti under one roof. This consolidation effort aims to reduce costs while retaining the distinct identities of the two automakers.
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