There's something quietly been brewing lately at Toyota. The news came in drips and drabs over the last couple of months, but take a step back and one can see that just maybe there's a sign of bigger things to come. And we're quite excited, to be honest.
It all revolves around the modern trend to focus more on smaller, lighter and more affordable sports cars than the exotic powerhouses of the years leading up to the COVID pandemic. The Toyota GR86 is a prime example, but it's also facing some drastic changes in the years ahead. There's a bigger market trend towards one specific group of sports cars, but also a focus shift by Toyota that we're observing. So, don't be surprised if Toyota becomes the leading brand when it comes to affordable sports cars within the next few years.
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