Badge engineering is a long-standing tradition in the automotive world wherein you take a car from one brand, and sell it under another brand, sometimes accompanied by a light restyle. The Chevrolet Silverado and GMC Sierra are among the most well-known examples, with the GMC being regarded as a slightly more upscale version of the Chevy, but typically, what you're going to see is a car being sold in a whole other region, seemingly completely divorced from its origins and positioned as a whole new model.
The thing is, though, there aren't that many rebadged imports available in the US these days. You've got the Dodge Hornet, which is actually an Alfa Romeo Tonale, but for the most part, cars are sold under their own brands in the US, even if the nameplates may be swapped around. So, what happened?
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