Audi is plotting a move even further upmarket, pushing the brand into prestige territory with even posher replacements for the A8 limo and Q7/Q8 SUVs that sit at the top of its line-up.
The Grandsphere concept revealed in 2021 hinted at a future ranger-topper that could move the A8 into luxury territory, with the potential for an even larger and more luxurious SUV as well, as previewed by the 2022 Urbansphere concept. And the VW-owned firm is now laying the groundwork to be perceived as even more luxurious and expensive.
“We are making a step upwards in terms of premiumness, increasing the prestige, desirability and perception of the brand, and more interested in the quality of business than the quantity,” Audi’s new UK boss Jose Miguel Aparicio told Auto Express.
Read Article