Toyota is gearing up for a three-pronged assault on the sports car market by reviving the legendary Celica and MR2 names and preparing a brand-new group flagship in the vein of the fire-breathing Lexus LFA.
The combustion-powered trio will form the backbone of a rebuilt sports car line-up, in essence filling gaps left by the GR Supra, which is at the end of its model life cycle globally, and the acclaimed GR86, whose time on sale in Europe was cut short by EU safety regulations.
Notably, the revival of the Celica and MR2 names, following the GR Supra, fulfils the ambition of company chairman Akio Toyoda to bring back the “three brothers”. Together with the GR Yaris and the GR Supra, which is reported to be due to arrive in next-generation guise in the coming years, the new trio are part of the push to bring a renewed sporting appeal to Toyota showrooms.
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