If the sharp design, impressive tech and strong performance of the Ioniq 5 made you see Hyundai in a new light, you’re not alone. New data shows the model has helped the Korean brand pinch thousands of customers away from other automakers.
More than 74 percent of Ioniq 5 sales were conquests from competitor brands, according to figures from S&P Global Mobility analyzing electric vehicle trends between January and October 2024. That puts the Ioniq 5 almost 22 percentage points ahead of the average Hyundai vehicle when it comes to brand conquest rates.
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