For decades, we defined luxury cars by the quality of the materials and how well they were screwed together. The engines were also a major selling point since the large-displacement ones were typically reserved for the flagship models. In 2025, automakers playing in the upper echelon try to one-up each other with jumbo-sized displays, clever software, and other gadgets. But Mercedes concedes a luxury car shouldn't revolve around screens.
In a candid interview with ABC News, the man in charge of design at the three-pointed star conceded that "screens are not luxury." Gorden Wagener knows that cramming as many displays into a dashboard is not even a novelty nowadays, as "every car has a big screen." Bear in mind that this comes from the Chief Design Officer of a company that made a big deal about the 56-inch, triple-display "Hyperscreen" in cars like the EQS.
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