Car buyers love customizing their vehicles, sometimes spending obscene amounts of money on aftermarket parts. Xiaomi aims to capitalize on this trend by offering YU7 customers a wide range of wheel design options, including one available in 20 different colors.
Xiaomi is preparing its Tesla Model Y rival, the YU7, for market launch in the coming months and is already considering new ways to attract buyers. One of them is tapping into the customization trend by offering a huge number of wheel designs for the upcoming crossover. This acknowledges that many car buyers spend a lot of money on third-party products, including wheels, to personalize their cars.
A new regulatory filing shows that Xiaomi updated an earlier filing to add five new wheel designs. These include five-spoke wheels, petal-shaped wheels, six-spoke wheels, and low-drag wheels. The latter will be offered in 20 colors, allowing customers to pick the one that best suits their lifestyle. The same filing indicates that buyers will be able to specify different brake caliper colors, including red and yellow.
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