Lincoln, Ford’s luxury arm, is known for refined SUVs like the Navigator and Aviator, but what if it took on the rugged Bronco to challenge premium off-roaders from Land Rover, Mercedes-Benz, and Rivian? Picture a Lincoln Bronco: a bold, boxy silhouette with chrome accents, a sumptuous leather interior, and cutting-edge tech, blending off-road prowess with upscale comfort. This hypothetical model could target affluent adventurers seeking both wilderness capability and urban sophistication.
The Bronco’s retro charm and Ford’s off-road engineering provide a strong foundation. A Lincoln version might boast a hybrid V6 or electric powertrain, delivering 400+ horsepower while maintaining a whisper-quiet cabin. Features like adaptive air suspension, a panoramic sunroof, and a 15-inch touchscreen could elevate the experience, rivaling the Range Rover’s polish or the Mercedes G-Class’s status. Off-road, it would retain the Bronco’s GOAT (Goes Over Any Terrain) modes, with skid plates and all-terrain tires, but wrapped in Lincoln’s signature elegance.
Priced between $80,000 and $120,000, it would compete in the growing luxury SUV market, where buyers crave exclusivity and versatility. But would it sell? Lincoln’s brand cachet lags behind European marques, and purists might scoff at a “soft” Bronco. Yet, with Ford’s SUV dominance and Lincoln’s luxury pedigree, it could carve a niche.
What do you think? Is a Lincoln Bronco a brilliant move or a misstep? Would you buy one? Share your thoughts!