The relationship between automakers and the people who create content with their vehicles can sometimes be tense. However, it seldom results in legal action taken against them, and requests to change or remove content are usually about as extreme as it gets.
But not if you’re covering the world’s fastest-growing automaker over the last few years, BYD, which is reportedly taking 37 influencers to court over things they said that it deems defamatory.
CarNewsChina says BYD has also added 126 content creators to an internal watch list, and they will be monitored in the future, potentially also facing legal action from the automaker if they say something that the company sees as damaging to its image. The carmaker created a “News Anti-Fraud Office” a few years ago and it’s encouraging people to send tips about potentially damaging content.
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