Jeep used to be a money printing machine, but a series of mistakes drove sales into the ground. The sales chart tells the story as the off-road brand moved 973,227 units in 2018. Just six years later, that number plummeted to 587,722.
The problems are widely known and include the elimination of the Cherokee as well as a shift towards premium pricing. The latter backfired and sent customers into the open arms of competitors, including Ford and its Bronco lineup.
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