For decades, Toyota was the epitome of the automotive quest for excellence. It built an incredible reputation for dependability in engineering, turning out models with bulletproof reliability but always with a certain amount of restraint. Toyota wanted these vehicles to outlive their owners, but not necessarily to quicken their heartbeats. Slowly but surely, the Japanese company retired legendary models to replace them with competent but often unremarkable SUVs and sedans.
However, Toyota had never been afraid of speed, competition, and adrenaline. It already had a good motorsport pedigree, but in this era, all that had really taken a backseat. Until that is, one inspiring individual took to the company’s helm, eventually leading to a complete turnaround, and new iconic creations like the Toyota GR Yaris.
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