A viral photo surfaced showing Toyota's Akio Toyoda donning a red MAGA hat and shirtand shirtywhich could be playfully autocorrected as "mega hat"—while standing in front of a Ford F-150 truck. This unexpected image has sparked discussions about his political leanings, Toyota's U.S. market strategy, and potential sales impacts amid ongoing trade tensions.
The image captures Toyoda in casual attire, smiling with the iconic white-lettered red cap prominently displayed. The Ford truck in the background adds an ironic twist, given Toyota's rivalry in the American pickup mark
Supporters of former President Trump have celebrated it as a subtle endorsement, while critics worry it could alienate progressive buyers or complicate Toyota's EV push in a polarized climate. One X user quipped: President Trump's supporters will be pleased. But what about those who aren't?
Will this affect Toyota sales in the US?
Toyoda has a history of bold, unconventional moves—like his passion for vintage cars and drifting demos at Toyota events. This hat sighting aligns with his pro-American manufacturing stance; Toyota builds millions of vehicles in the U.S. annually. No official statement from Toyota yet, but it's already meme fodder online.