Consumer choices are a very complex thing. Figuring out what the next market trend is, what brands people like and don’t like, and the reasons why, involves a multitude of factors: anything from the latest marketing campaigns, to celebrity endorsements, to simply a brand’s reputation for good or poor quality. This is especially true in the automotive world, as a car is a major purchase; people are also more likely to be influenced by brand loyalty if they have consistently stuck with the same automaker over the course of years.
The world of electric vehicles, however, is a little different than the mainstream car market, although it is rapidly becoming a part of it. As the EV industry is fairly young, patterns are still emerging, and it’s difficult to predict where the market will go next. A recent study by the Global EV Alliance, the Global EV Driver Survey, has attempted to get a complete picture of what the electric vehicle world currently looks like.
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