As Ford Authority reported last week, Ford CEO Jim Farley recently said that "we don’t want to make cars for everyone - we want to make beautiful off-road machines and work vehicles," comments that obviously stirred up a fair share of responses from the public. Those comments also come on the heels of quite a few big strategic moves - including, most notably, Ford's decision to discontinue a number of fan-favorite models and sedans, in general.
However, Farley did clarify these comments in a recent interview with Argentina's La Nacion. “It was a spiritual moment for Ford to be a full-line manufacturer, but I learned so much because maybe that was a mistake," Farley said. "And it wasn’t a mistake to try, but our costs were not competitive with Toyota and Hyundai/Kia. And in the end, we have to change to Broncos and pickup trucks.”
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