The moniker made famous by Rowan Atkinson’s Mr. Bean character, the legendary MINI, is betting big on electricity. 2025 saw the all-electric architecture climb to a significant 36% share of the grand total of MINIs sold. The company reported a hope-giving increase in sales compared to 2024, with the performance sub-brand JCW (John Cooper Works) reaching an all-time record.
Since 2001, when the BMW-engineered MINI burst onto the stage, the brand has sold over 6.5 million vehicles. While the moneybags are not as full today as they were a decade ago, the German-owned icon seems to have settled in the post-COVID era to below 300,000 units sold yearly. However, 2025 brought an explosion in the electric segment: one in three MINIs sold last year rolled about on lighting vitamins.
Last year brought a surge in popularity for the MINI, with the brand wrapping up a relief year in 2025. Maybe the appetite for its legacy British charm grew stronger in customers, or the electric fashion works better in small cars. The Munich-based automaker reported a total delivery of 288,290 vehicles for 2025, a healthy 17.7% jump over the 2024 results. Granted, 2024 was a tripping step for the MINI, with sales dropping some 17% from 2023.
Read Article