For the launch of a new performance brand called Magma, it was freezing cold.
That probably wasn't a consideration when Genesis management planned the event, most likely imagining guests basking in Provençal sunshine as they gathered at Circuit Paul Ricard near Marseille late last year.
But the track's mile-long main straight is called Le Mistral for a reason: it's named after a strong wind, which was carrying a chill air and even snow through the region.
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