It's not every day you get time with a high-ranking automotive exec who is willing to share juicy market intelligence — not just about his own company but about his rivals, too.
In Detroit, where full-size pickup trucks are tantamount to trench warfare, it's generally Ford and General Motors claiming segment dominance based on their reading of the data while Stellantis and its Ram division is constantly scrapping for every incremental gain in market share.
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