Ford shared more details about the Universal EV platform, which will debut next year with a new affordable electric pickup truck. The Blue Oval bets on aerodynamic efficiency to compensate for the smaller battery capacity, making it possible to sell the truck profitably at the $30,000 starting price.
Ford is a special case in the automotive industry due to its controversial stance on electric vehicles. The Blue Oval has been among the first to pursue a partnership with Tesla and to launch an electric pickup truck with the F-150 Lightning. However, customers haven't been exactly thrilled with its efforts, leading to disappointing sales and massive losses at its Model e EV division.
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