Data is the biggest industry in the world. And it's no secret that big tech is ruthless when it comes to harvesting people's data, whether it's so it can serve targeted ads or feed AI's need for data to learn from. That map of your life, your habits, and your identity as a whole is being traded and sold in many different places, and the map of your life and habits and your identity exists out in the wild with varying degrees of accessibility and security. And automakers have realized that they can take a big leaf out of big tech's business model, and some have already been using it in insidious ways.
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