BMW has confirmed that the first new models from the ‘BMW Alpina’ brand will be high-end versions of the 7 Series and X7. After acquiring the Alpina brand and bringing it in-house, BMW has made clear it’ll be used on a range of new, ultra-luxurious models that sit in the space between a traditional BMW and a Rolls-Royce. The series will start with the two biggest models in BMW’s portfolio.
Speaking with BMW’s board member for research and development, Joachim Post, Auto Express was told that the firm “will bring Alpina from the top. We will start from the 7 Series and the X7.” It’s expected the brand will kick off proceedings with a high-end variant of the 7 Series, which is just about to have a substantial mid-life update in the next few months. An all-new X7 will follow in 2027.
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