Ferrari apparently put a price tag on its upcoming all-electric vehicle, the Luce. It’ll have a starting cost of around $647,000 (€550,000), according to Bloomberg sources. Prospective customers sure have a tough decision ahead of them.
Multiple people consulted by Bloomberg say that the Ferrari Luce will have a starting price of over half a million euros, give or take 10%. That makes it a lot more expensive than the V12-powered four-seater Purosangue with coach doors that has an MSRP of $398,000.
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