In conjunction with the launch of the Cadillac Lyriq-V in China, General Motors has just announced the appointment of Cadillac F1 driver Zhou Guanyu as a brand ambassador in the country.
The automaker officially announced that Cadillac F1 Team reserve driver Zhou Guanyu has been appointed a brand ambassador for the Chinese market, where the luxury brand seeks to connect with customers who follow global motorsports and are performance-vehicle enthusiasts. In fact, the symbol of Chinese motorsport pride in Formula 1 will take part in an experimental marketing initiative to promote local sales of the Cadillac CT5 sedan.
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