Hypercar collector Jeffrey Cheng was once considered a potential client by the Maranello-based automaker, yet Cheng made his feelings clear after a sales consultant pitched the Luce to him in a rather bombastic way. Not only does the sales pitch email promise exceptional connection between driver and machine, but said email also mentions potential allocation opportunities.
Allocation is the keyword here because it definitely implies a very special vehicle, akin to Ferrari's limited-run Monza SP twins or the Daytona SP3 midship thriller. The hypercar collector's reply was absolutely delicious, an electronic reply that was posted on Instagram as a stance against the Luce and how Ferrari retailers aren't shy about gaslighting potential clients through FOMO tactics.
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