Americans love boring car colors. So you may not be shocked to learn that white is the most popular car color in the United States, based on iSeeCars data from over 22 million used cars sold from model years 1996 to 2026, from January 2025 to May 2026.
The study revealed that grayscale hues (white, black, gray, and silver) make up 80.4 percent of the overall car market, which is a truly depressing statistic to report as an automotive website with an enthusiast focus. White led the market with a 25.7 percent share, up 16.7 percent from 21.1 percent in 1996 when it was still the most popular color.
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