Minivans might have a boring reputation, but Toyota’s marketing for the Sienna has always been a little ‘out there.’ The company famously launched the Swagger Wagon campaign in 2010 and has introduced oddities such as the Sienna:Remix, which featured 60 speakers and a retractable roof that opened to reveal a fully functional DJ booth.
The weirdness continues today with an unexpected collaboration between Toyota and Graeter’s Ice Cream. The partnership has spawned a new ice cream cookie sandwich known as Salted Caramel Chip Wheels.
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