AUTO SPIES WORLD EXCLUSIVE: BMW 6-series competitive analysis guide-part one

One of the great things about working in a car dealership is all the cool competitive intelligence collateral you get about all the models, that the schmucks like us never get to see…UNTIL NOW.

This week, the internal BMW dealer sales guide for the 6-series coupe was dropped on our desks, thanks to one of our Floridian BMW dealer Spies.




A couple cars that you’ll be surprised to see in the list of potential competitors are the Lexus SC430 and the Porsche 911.

It’s also interesting to read what BMW believes are its competitive advantages over these models.

One competitive advantage that was missing in the collateral was “The 6-series is the only one of these cars that bears a distinct resemblance to SeaWorld’s “Schamu” the whale. :)

Sorry…we like the convertible, but the coupe design is just a little too “Puffy” for our taste.


























Part 2