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A new flagship model based on the Chrysler Imperial Concept, that was unveiled at the 2006 Detroit Auto Show, will be Chrysler’s key to stay in the game after its split from Daimler. AutoCar is reporting that the car is set for launch in 2010 and will built at the Canadian plant where the 300C and Magnum/Charger family of rear-drive saloons and estates are built.

DaimlerChrysler announced last week that it has sold a 80.1 percent stake in Chrysler Group to Cerberus Capital Management of New York, a private equity firm. Cerberus Capital Management is paying $7.4 billion for Chrysler, which unbinds the 1998 DaimlerChrysler merger. The $7.4 billion purchase by Cerberus Capital Management should generate enough cash for the company to recover and restructure.

According to Chrysler’s spokesman Rick Deneau, Chrysler expects to continue investing in the development of future products as previously planned. The Chrysler Imperial is only one of the 20 new vehicles Chrysler is planning to introduce by the end of 2009.

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Chrysler Imperial set for launch in 2010

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