Nearly half (47%) of US car owners are willing to buy a more fuel efficient car should gas prices increase $1, but a strong majority rule out using alternative transportation to offset rising gas prices and are more likely to cut discretionary spending, according to a survey by Discover Financial Services. Discover Financial Services is a business unit of Morgan Stanley, and operates the Discover Card with more than 50 million cardmembers.
The Discover Survey reported that half (50%) of car owners are driving vehicles that get less than 20 miles per gallon.
Read Article