BMW GROUP REPORTS STRONGEST SALES MONTH EVER
BMW Brand Breaks All Previous US Sales Records
The BMW Group (BMW and MINI brands combined) reported an increase of 8 percent in May sales for 27,787 vehicles compared to the 25,765 vehicles sold that month in 2003, making it the best sales month ever for the BMW Group. The BMW Group also reported year-to-date sales of 115,737 vehicles, an increase of 3 percent from 112,278 sold in the first five months of 2003.
BMW Brand Reports Sales
BMW of North America, LLC reported its strongest month ever, with sales of 24,432 automobiles and Sports Activity Vehicles, an increase of 9 percent compared to the 22,455 vehicles reported last May.
Year-to-date, sales of BMW brand vehicles were up 3.2 percent with sales of 100,821 vehicles compared to 97,664 vehicles sold in first five months of 2003.
BMW Automobile Sales
BMW's automobile sales dipped slightly in May, to 19,385 versus 19,610 in the same month a year ago. Year-to-date sales were down 4.7 percent, to 79,896 automobiles compared to 83,793 in the same period a year ago.
BMW Sports Activity Vehicle Sales
Strong sales of BMW's new X3 Sports Activity Vehicle have contributed to the record sales month. Total May SAV sales were 5,047, compared to 2,845 vehicles sold in May 2003, a jump of 77 percent. Year-to-date, sales of BMW's SAV models are up 51 percent, to 20,925 vehicles compared to 13,871 for the same period in 2003.
Certified Pre-owned
BMW also reported sales of 6,681 Certified Pre-owned vehicles compared to 6,715 vehicles sold in May 2003. Year-to-date, BMW CPO sales were up 6 percent to 29,744 vehicles over 28,123 in the same period a year ago.
MINI Brand
MINI Automobiles
Demand for MINI brand automobiles continues to be strong. Sales of MINI automobiles in May are up 1.4 percent with sales of 3,355 over the 3,310 in 2003. Year-to-date, sales were up 2.1 percent, with 14,916 cars compared to 14,614 sold a year ago.
Auto Spies perspective: Could it be, that the douche bags like us are wrong to keep whining about how we don't like the new BMW designs?
Based on the current sales figures it sure appears that way.
Maybe the strategy after all (Go ugly early), was to abandon the current customer base because there was more upside attracting a much larger group of all new customers, to the brand.
That said, remember they have more product lines and the markets are larger, so the numbers can be deceiving...
In the end, you and I don't mean squat to any of these companies...it's all about the numbers.
And for BMW, the numbers don't lie.
They're ahead for now and we congratulate them.
We'll revisit this topic from time to time because this race is a marathon and not a sprint.
We still think we'll be proven right in the end.
Do you agree? We'd love to hear your feedback. Email it to feedback@autospies.com.