Good interview with Nissan's VP of Marketing
Steve Wilhite, formerly of VW
Here's an insightful interview with Steve Wilhite from Nissan
Will he be able to bring over some of the magic from VW?
Highlights:
Steven Wilhite:
Nissan has a rich heritage of originality and innovation, and all of our products at their best have been emotional products - products that have been designed for those who are really enthusiastic about the driving experience. If you look at our history, you will see that Nissan was the first company to bring a compact pickup truck to the United States, to bring a legitimate compact sports sedan to the United States, and to bring an affordable sports car to the United States.
I joined the company at a rare moment where all of the stars have aligned. We have great people who are very enthusiastic about where their work and about the company, we have a dealer organization that is excited about the future, we have wonderful products in the showrooms today, and a product plan for the next 16 months that is the envy of the industry. It's just a great time to be here!
Click here to read the full interview
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