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As predicted by Auto Spies-2004 Lexus RX330










The cat is out of the bag

















2004 Lexus Rx330
 
As predicted by Auto Spies, the new RX330 will be unveiled at the Detroit Auto Show.
 
Sources have now officially confirmed the new RX will NOT have a third row seat.
 
For those who want the third seat, Lexus is hoping to upsell customers to the GX470.
 
Here is a sneak preview…
 

 
 
 

 
 
 
 





















 








 


 

 
Sneak look: the new lines of the Lexus RX330 inadvertently exposed in Sydney.


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Gotcha! Lax over Lexus
By KEVIN HEPWORTH and STUART MARTIN
29nov02

SLACK security during a shoot for an advertising campaign has blown the cover on a fresh Lexus model. The new RX330 was not due for public release until next year, but it was captured by a photographer in Sydney this week.


The prestige RX330 is a mid-size wagon for all terrain.
Lexus has been trying to keep the new model under wraps, but it was snapped during a publicity shoot outside a DKNY store in the city.
The only previous hints have come with a heavily disguised prototype that was photographed during testing early this year.
These photos are the first clear view of what the RX330 will look like when it is unveiled at the Detroit Motor Show in January.
The publicity shoot was being conducted under such a veil of secrecy that not even Toyota Australia was aware of the car's presence in Sydney.
"I suppose it could be the car (RX330). They may be doing a television commercial or something," spokesman Mike Breen says. "It is certainly a car we have a big interest in, but it is not due to be released until next year."
It's not the first time Toyota has been kept in the dark by ad agencies using Australia for early publicity shoots on new models.
In July last year the Cars Guide ran pictures of the new Camry parked on a Sydney wharf almost a year ahead of its Australian release.
The crew on the Lexus set were tightlipped about what they were doing and the vehicle's heritage. They moved swiftly to shield the car when interest was shown.
The rear badgework was obscured by tape, but the new, smaller front grille bearing the large L of the Lexus brand was not disguised.
The previous RX300 model has been on Lexus Australia's wishlist for several years.
At this time last year, when the company was launching the ES300 sedan, executives said they had asked for the RX300.
Lexus Australia senior manager John Roca said that Japan preferred to wait and introduce the updated RX330 next year.
"I've been fighting to get the 300 for 12 months, but it's just been knocked on the head because the new one is coming," he says.
The RX300 is one of the most popular Lexus models in the lifestyle-oriented US market.
Australian buyers can expect to pay more than $70,000 for the new RX330, which will have a 3.3-litre V6 powerplant.
Herald Sun
 














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