EMINEM’S 'SHADE 45' RADIO CHANNEL TO DEBUT OCTOBER 28 ON SIRIUS SATELLITE RADIO
Groundbreaking Hip-Hop Channel To Premier With Exclusive Broadcast of Shady National Convention
NEW YORK – October 13, 2004 - SIRIUS (NASDAQ: SIRI), the premium satellite radio provider known for delivering the very best in commercial-free music and sports programming to cars and homes across the country, today announced that Shade 45, the new uncensored hip-hop radio channel created by Eminem, Shady Records, Interscope Records and SIRIUS, will debut on Thursday, October 28.
Shade 45 will be heard on SIRIUS channel 45 and will hit the air with a live broadcast of the Shady National Convention from New York’s Roseland Ballroom. Shade 45 will feature a full lineup of on-air hosts and mixers, including Eminem’s DJ, Green Lantern.
“SIRIUS, Interscope, Shady and Eminem have assembled the definitive hip-hop radio channel,” said Scott Greenstein, President of Entertainment and Sports, SIRIUS. “Shade 45 will be a radio channel that for the first time directly connects the artists with their fans. It will be originality of the highest order, with no filters and no commercial restrictions.”
Paul Rosenberg, Eminem’s manager and VP of Shady Records, remarked, "We're pleased to have Shade 45 launch live from the Convention. The station's mix of uncensored hip-hop music and on-air personalities who can say whatever they want is the kind of thing we at the SNC have fought for and will continue to support."