Encouraging dealers to focus more on the brand’s truck sales, GM told Chevrolet dealers that they have the product and brand positioning to remain the top-selling brand in the U.S. over No. 2 Toyota and No. 3 Ford.
While foucsing on the new Malibu sedan, GM told dealers that they must defend the brand’s truck sales against new Ford F-150 and the new Dodge Ram. GM plans on keeping the Silverado fresh along with special versions on the way including the All-American edition and the new Two-Mode hybrid model...
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