GOO GOO DOLLS HEADLINE SIRIUS BMW CHANNEL 18-HOUR MARATHON BROADCAST ON MAY 6TH
Dozens of Best Driving Songs of All Time and BMW "3 Across America" Travelogues Precede Exclusive Live Performance
Rock sensation the Goo Goo Dolls will headline an unprecedented 18-hour marathon of unique programming on a special SIRIUS Satellite Radio BMW channel. Preceding the Goo Goo Dolls live performance, to be broadcast from Los Angeles, the 18-hour marathon will showcase dozens of the best driving songs of all time and a series of "travelogues," vignettes from the road gathered during a historic grassroots 44-day cross country tour dubbed "3 Across America." The broadcast celebrates the May 6th US on-sale date of BMW's New 3 Series.
The partnership between BMW and SIRIUS marks the first time an automaker has used satellite radio to launch a new vehicle.
The Goo Goo Dolls will perform live from the Petersen Automotive Museum in Los Angeles, with the concert broadcast in real time on "BMW Channel" 126 from 10:30 PM to 11:30 PM (ET). The concert will also air on The Pulse // Channel 9, pop music from the 90's and today.
"The 3 Series is all about high energy excitement and fast-paced fun," remarked Wayne Schulte, Media Communications Manager, BMW of North America. "That's also a great way to describe the music of the Goo Goo Dolls, known to millions for their hits like 'Iris,' 'Name' and 'Slide' among others. We couldn't think of a better way to celebrate the end of our cross-country tour then to have a world-class rock band kick off the US sales debut of a world-class automobile with an exclusive concert event that brings it all together."
BMW and SIRIUS say the 18-hour broadcast will be part cultural diary, and part entertainment, with the Goo Goo Dolls simulcast as its centerpiece.
The broadcast begins at 6:00 AM (ET) on May 6th as anchors Sal D'Aleo and Elise Brown kick off BMW Radio on SIRIUS with an energetic four hours sharing a love of driving, cars, and music. Knowing what it's like to roll down the windows and turn up the radio, Sal and Elise also double as tour guides on a city-by-city travelogue of BMW's "3 Across America," mixing music with stories from each city and interviews with attendees.
Anchoring the second set will be Jon Thomas and Greg Schweizer showcasing their own style and energy, as they creatively match upbeat driving songs to the regions they discuss. For instance, when the spotlight is on Detroit, songs by Detroit artists like the Spencer Davis Group or Mitch Ryder will inevitably be played.
Jon and Greg will be followed by Mitch Todd, both a passionate car enthusiast and radio announcer, playing the best driving songs of all time and-in his own words-celebrating the spirit of the road and the songs we love to drive to.
From 6:30 to 10:30 PM (ET), Ken Silverstein - who drove across country with the 3 Across America tour - will recall the most notable highlights of the 44-day road trip. Expect him to reveal his funniest stories from the road, the most interesting person he met and the city with the most surprises. Supplementing these insights, the DJs will continue to play great driving music. Of special note, joining Ken in the later hours will be Mark Goodman, the Original MTV VJ, as the broadcast continues live from the Petersen Automotive Museum.
The 18-hour marathon will culminate at 10:30 PM (ET) when Mark Goodman introduces the Goo Goo Dolls, live in concert and exclusively broadcast on SIRIUS.
The Goo Goo Dolls, who released a special live CD/DVD package titled Live in Buffalo; July 4, 2004 last November, are currently in the studio working on their eighth studio album to be released on Warner Bros. Records later this year.
By partnering with SIRIUS, BMW is tapping into a market of like-minded consumers that value new technology and novel communication techniques. SIRIUS currently has over 1.24 million subscribers.
BMW Group In America
BMW of North America, LLC has been present in the United States since 1975. ROLLS-ROYCE Motor Cars NA, LLC began distributing vehicles in 2003. The BMW Group in the United States has grown to include marketing, sales, and financial service organizations for the BMW brand, the MINI brand, and the ROLLS-ROYCE brand of Motor Cars; DesignworksUSA, an industrial design firm in California; a technology office in Silicon Valley and various other operations throughout the country. BMW Manufacturing Co., LLC in South Carolina is part of BMW Group's global manufacturing network and is the exclusive manufacturing plant for all Z4 Roadster and X5 Sports Activity Vehicles. The BMW Group sales organization is represented in the U.S. through networks of 340 BMW passenger car centers, 327 BMW Sports Activity Vehicle centers, 148 BMW motorcycle retailers, 80 MINI passenger car dealers, and 25 ROLLS-ROYCE Motor Car dealers. BMW (US) Holding Corp., the BMW Group's sales headquarters for North, Central and South America, is located in Woodcliff Lake, New Jersey.
Information about BMW Group products is available to consumers via the Internet at:
www.bmwusa.com
www.bmwmotorradusa.com
www.miniusa.com
www.rolls-roycemotorcars.com
# # #
Journalist note: Information about the BMW Group and its products is available to journalists on-line at the BMW Group PressClub at the following address: www.press.bmwgroup.com.
# # #
ABOUT SIRIUS
SIRIUS delivers more than 120 channels of the best commercial-free music, compelling talk shows, news and information, and the most exciting sports programming to listeners across the country in digital quality sound. SIRIUS offers 65 channels of 100% commercial-free music, and features over 55 channels of sports, news, talk, entertainment, traffic and weather for a monthly subscription fee of only $12.95. SIRIUS also broadcasts live play-by-play games of the NFL and NBA, and is the Official Satellite Radio partner of the NFL.
SIRIUS radios for the car, truck, home, RV and boat are manufactured by Alpine, Audiovox, Blaupunkt, Clarion, Delphi, Jensen, JVC, Kenwood, Sanyo and XACT Communications. Available in more than 25,000 retail locations, SIRIUS radios can be purchased at major retailers including Best Buy, Circuit City, Crutchfield, Office Depot, Sears, Target, Wal-Mart and Radio Shack. SIRIUS is also available at heavy truck dealers and truck stops nationwide.
Click on www.sirius.com to listen to SIRIUS live, or to find a SIRIUS retailer or car dealer in your area.