A52 Gives Infiniti M Campaign Extraordinary CGI Art Look
Emmy Award-winning Los Angeles visual effects and design company A52 today detailed their design, animation and visual effects work for the new Infiniti M campaign from TBWA\Chiat\Day in Los Angeles. Two campaign broadcast spots, “Dusk” and “All Wheel Drive,” recently debuted, featuring extraordinary environments created completely in CGI, as well as CGI light flourishes which are widely being used in the agency’s print and outdoor elements of the nationwide campaign.
Throughout the campaign, the new M45’s curves and contours are drawn in the air with lights to highlight the car’s artistic design. In “Dusk,” after lights trace-out circles from a black background, the M45 is then revealed driving through the desert. Another angle on the car is introduced by lines tracing it from the side, before the driving vehicle itself appears in the picture
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