Mercedes-Benz World launches online
Mercedes-Benz World, the retail, leisure and brand centre which opens in summer 2006, has just launched an online presence. The Brooklands, Surrey centre will be Mercedes’ largest retail, leisure site in Europe.
The website (www.mercedes-benzworld.co.uk) was developed for Mercedes-Benz by interactive agency Syzygy to preview the forthcoming facilities at Brooklands, and to reinforce Mercedes-Benz’s reputation for innovation and quality. The site’s emphasis is on content which conveys the experiential elements of the centre, to build anticipation for the June 2006 opening.
Mercedes-Benz World is hoped to become one of the country’s ‘premiere destinations for a day out’ and will include a five-star hotel and spa, exhibition and conference space, a kids’ zone, a café and restaurant, a service centre and a comprehensive retail showroom for Mercedes-Benz, smart, Maybach and SLR McLaren models.
The site will have 2.5 km of circuits for test drives or learning advanced handling skills, while a 10-acre off-road course doubles as a flood compensation scheme.