Over the past few years with the advent of cars like the BMW M5, Mercedes-Benz E55 and others, a lucrative new super sedan market was created and is flourishing.
Well, in the words of Cadillac's latest ads, if Porsche has their way with the new Panamera (4-door Porsche sedan), party’s over!
While all the other media outlets scurry around repackaging the Reuters press release (that didn’t mention WE broke the story on this over a year and a half ago)and taking credit for the info, we have even more info to dial you in to.
Look for three versions of the car…Panamera S and Turbo at launch, GT (further down the line)
If the new line is successful (we predict it will be), maybe even a two door coupe and two door convertible (Continental killer) later down the line.
This car line has the potential to be one of the most exciting products to come along in a long time!
I our opinion, this product line makes way more sense than the Cayenne did.
Our advice to Porsche…
You have a special opportunity to topple a monopoly that BMW and MB have worked on a long time to cultivate.
Even though we know many things will come from the Cayenne, PLEASE don't make the Boxster/911 mistake. Differentiate the Panamera to have its own design identity, inside and out!