In case you haven't noticed I love people with passion and drive (no pun intended), so I love it when someone is proud of their product and isn't afraid to pick a fight with their competitor
But in an intelligent way, say via ad campaigns.
So I want to give a shout out to Audi for doing some great smack talking in their banners, running on our site and others.
It's one thing to imply superiority but it's another to have the guts to just come out and whack your competition.
A while back 00J talked about the claim of fastest in the segment.
Here's a link to it for reference-
Audi Advertisements Claim New A4 Is The Fastest Car In Its Segment. Do YOU Believe That?
But I would like to focus on what they say here about the others:
Here's what they say when they compare the new A4 to the rest of the segment
MB C300 4Matic- predictable efficiency
BMW 328xi- moderate cabin size
Lexus IS250- adequate acceleration
The New Audi A4- The biggest, fastest, most fuel efficient car in its class.
If you were running the campaign are these the flaws you would have pointed to when you were positioning YOUR car?
And are they fair assessments?
How would YOU have described the flaws of their cars?
Let us know what your bullet points would have been...and do you think ads like this REALLY work?
LA Auto Show Photo Gallery