Today marks the beginning of BMW’s official search for a new agency to replace incumbent Fallon. Select Resources International will be managing the search for the new agency. Adage has an article that lists a speculative list of agencies to be included.
Jack Pitney, the new VP at BMW was the previous head of Mini USA. This makes it somewhat surprising that the agency that launched Mini as a brand, Miami based Crispin Porter + Bogusky is not officially on the list.
Source: adQuack