"The latest version of Cadillac.com provides an even richer opportunity for users to experience the Cadillac brand in our photo galleries, in our feature demonstrations, and through our shopping tools," said Tom Hassett, Cadillac advertising manager. "The team designed and built a great site that allows Cadillac to become smarter in how we communicate with consumers online."
The site delivers on its creative challenge: a refreshed site to better meet General Motors' business objectives, while leveraging the latest advances in technology and providing an easy yet entertaining consumer experience. Features include video presentations by automotive engineers and simulated drives that capture the reliability and thrill of a Cadillac. Interior and exterior photos, 360-degree views, and animation help visitors to anticipate what it will feel like to drive one of the 2006 luxury models.
Click here to see the new site