"We are quite convinced that a number (of customers) after looking at Lexus in showrooms will decide for BMW because we are basically...the more dynamic of the premium brands in there," he boasted.
The advent of Lexus at the end of August may well boost overall sales in the premium segment, which has been largely stagnant for years, executives in Tokyo for the motor show said this week.
"We welcome the change," said Peter van Binsbergen, senior marketing director at BMW Japan. "We view it as an opportunity for growth."
AUTO SPIES PERSPECTIVE-Did this guy work for Apple at some point? Sounds like a pretty arrogant statement that could come back to bite him in the butt someday.
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